I've Been in Your Shoes
I'm Greg Fraser, a certified executive coach with 20+ years of tech leadership experience. I know what it's like to navigate the pressure, complexity, and loneliness of executive leadership because I've lived it.
What Makes Me Different
I bring the rare combination of deep operational experience as a 3x Chief Product Officer, Wharton MBA, and certified coach. I understand strategy, cross-functional collaboration, team building, and what it takes to scale. Not just in theory, but from doing it myself.
I'm a change catalyst who helps leaders identify their true goals, root challenges, and limiting assumptions, and respond to feedback.
My Coaching Philosophy
I help ambitious leaders grow their authentic leadership and become more resourceful. I believe every leader has the wisdom and capacity inside them to solve their biggest challenges. My role is to help you access that wisdom, see your blind spots, evolve your mindset, and take bold action.
I'm holistic in my approach: mind and body, professional and personal. I'm warm and supportive, yet playfully provocative—I'll challenge you with humor and honesty. Because real growth happens when you feel both challenged and supported.
My Background
Executive Experience:
- 3x Chief Product Officer for high-growth companies (multiple exits)
- Business operator who's led Product, Marketing, Data Analytics, Operations, and GM roles
- Coached leaders at Google, Uber, Amazon, Fortune 500 companies, and leading startups and scale-ups
- VC & PE experience with Bessemer Venture Partners, GV (Google Ventures), First Round Capital, and IAC
Education:
- Wharton MBA
Coaching Training & Certifications:
- Certified Solutions-Focused Organizational Coach from Solutions Academy
- Co-Active Training Institute (CTI)
- Conscious Leadership Group
- Positive Intelligence
- Nonviolent Communication
My Story
I've spent my career in the trenches of tech leadership. As a 3x Chief Product Officer for B2B SaaS and consumer tech startups and scale-ups, I've led Product, Design, Data Analytics, and Operations through multiple exits. I've also led Product and Marketing initiatives for major clients including Google, Comcast and American Express.
I've experienced the challenges I help clients navigate: the difficult executive relationships, the moments of self-doubt, the stress of high-stakes decisions, and the loneliness at the top. My empathy and positive energy once helped me transform what was my toughest executive relationship into a trusted partnership. In fact, she now serves as one of my professional references.
That personal transformation, and work with my own executive coach, showed me the power of self-awareness, emotional intelligence, and having someone in your corner who truly understands.