Advising

Strategic Partner for Founders and Product Leaders

Accelerate impact for you or your product leader with coaching and direct strategic guidance

What you need is an experienced partner who's been in the trenches, someone who can provide both developmental executive coaching and direct guidance to accelerate results.

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Coaching + Strategic Guidance

My primary approach is executive coaching: developing discernment, self-awareness, and sustainable leadership capabilities through facilitative questions and reflective inquiry. This creates deep, lasting transformation.

Some clients also seek direct guidance on product strategy, discovery practices, team structure, or operational processes to accelerate execution on time-sensitive business challenges. I add strategic advising when you need proven frameworks and experience for specific challenges.

Experienced Guidance

I help founders and product leaders make better decisions and drive the strategy and operational excellence that accelerates growth and maximizes your product investment, whether you're seeking support for yourself or your team.

My approach draws on 20+ years of product leadership, including three Chief Product Officer roles where I led through multiple exits and scaled teams from 1 to 20+.

I help you sharpen prioritization, build alignment across your organization, and maintain focus on what drives impact. I help build the team structure, processes, and cross-functional collaboration needed to execute at scale.

My advising is a strategic investment in your product organization that combines the long-term benefits of leadership development with the immediate impact of tactical expertise.

Proven Results

I've helped product organizations achieve measurable business impact, run product training, and coached a variety of leaders.

Business Impact:

• 3x revenue growth at a turnaround

• 2x user adoption rates for an established product

• Successful new product launches using proven development processes and strategy

• Fast invalidation of poor-fit opportunities saving months of wasted effort and resources

• Scaled teams from scratch to high-performing organizations of 20+ people

• Strengthened cross-functional collaboration between Product, Engineering, Sales, Marketing, and Customer Success, eliminating bottlenecks

Product Training:

• Co-led 10-week Product Management Fundamentals course for Kyndryl (IBM)

Coaching:

I've coached leaders across:

• Roles: Co-Founder, CPO, CTO, GM, VP/SVP, Director, Group PMs

• Industries: SaaS (B2B/B2C), Healthcare, Financial Services, E-commerce / Marketplace, Consumer Tech, Logistics, Tech Platforms, Media, Professional Services

Common Focus Areas

Topics may include:

Accelerate Product-Market Fit

Establish customer discovery practices to validate assumptions, reduce risk, and avoid costly product development on the wrong opportunities
Prioritize opportunities and test hypotheses to build evidence-based strategies
Navigate the path to product-market fit faster, with less capital burn

Build Strategic Foundation

Align your organization around your product strategy and positioning
Implement goal-setting frameworks (OKRs) that drive alignment and measurable results, reducing wasted effort across the organization
Develop clear roadmaps, stakeholder communication, and frameworks for handling feature requests

Drive Operational Excellence

Establish processes that accelerate growth and agility without slowing execution
Reduce bottlenecks so teams ship faster and respond to market changes quickly
Foster a product mindset, a culture of outcome-driven agile / lean practices, and effective decision-making

Strengthen Your Team

Design the right team structure to support accelerated growth while avoiding costly mis-hires and organizational churn
Improve hiring and development of product managers to build leverage and reduce your personal bottlenecks
Cultivate collaborative, empowered, and inspired teams with clear roles, responsibilities, and decision authority

Frequently Asked Questions

How is advising different from executive coaching?

This offering is for clients who also seek direct guidance on specific challenges. In those situations, I integrate strategic guidance and proven processes based on 20+ years in product.

Who is this ideally for?

Founders or Product leaders who want coaching and direct guidance
Early-stage companies (seed to Series B)

How do you balance advising vs. coaching?

I lead with coaching as the foundation for developing your leader's discernment and capabilities and add strategic advising when you need proven frameworks for specific challenges.

Can this work remotely?

Yes. All sessions are remote via video.