Executive Coaching for Executives and Product Leaders
Without support, the pressure and isolation of executive leadership can take a serious toll.
As your coach and trusted confidant, I'll help you lead with clarity, confidence, and authenticity. I've been in your shoes as a 3x CPO and want to help.
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"You can't get this kind of neutral, skilled support from anyone else in your life."
— Alexis Fabre Ringborg, Chief Product Officer at Stuart
Leading at the executive level brings unique challenges that few people truly understand:
Constant change and uncertainty that leaves you feeling reactive instead of strategic
Challenging team dynamics and cross-functional conflicts that drain your energy
Imposter syndrome and self-doubt that make you wonder if you're really up to this
Isolation at the top with fewer peers who truly understand what you're going through
Anxiety and burnout risk from giving everything to your role
The weight of decisions that impact people's lives and careers
Strained relationships where misalignment or lack of trust make it harder to deliver results
These aren't signs of weakness. They're signs you're pushing yourself to grow in a role that demands everything from you.
You don't have to navigate them alone.
Together, we'll create the clarity, confidence, and conviction you need to thrive.
My clients tell me their companies see measurable improvements: faster decision-making, stronger team performance, and better cross-functional collaboration. Their teams notice a real change in their leadership as they unblock mental barriers they didn't know they had. They apply new ways of leading that reinvigorate team dynamics. They create deeper connection with themselves and others, leading authentically instead of putting on a show. They lead with emotional steadiness instead of reacting from urgency or fear. And they finally feel like they're leading in a way that's sustainable and true to who they are, rediscovering the joy and fun in their work.
"Greg doesn't just solve problems—he builds lasting capability. He taught me to ask 'Who do I want to be in this situation?' which shifted how I handle challenges from reactive to intentional. Now I coach myself using the questions he'd ask. Greg's questioning cut straight to what mattered and I always left feeling clearer and better. You can't get this kind of neutral, skilled support from anyone else in your life."
"Greg helps you clear overthinking with insightful questions that stop you in your tracks. You'll feel challenged and supported: the optimal balance for sustainable growth. I wish everyone could work with a coach as effective as Greg."
"Working with Greg helped me rethink how I approached leadership challenges. He pushed me to be more honest about what was actually hard, brought clarity where there was spin, and helped me move from over-analysis to action. His style is direct, thoughtful, and well suited to senior leaders balancing a lot at once. Greg turned me from a coaching skeptic into a believer."
"His warmth, emotional intelligence, and Product Leader's curiosity helped me tackle challenges in team leadership, workload, and promotions—always landing on actionable next steps. I call it my 'work therapy.'"
"Greg masterfully balances coaching with mentoring, using strategies and frameworks that unblock mental barriers. My team has noticed a real change in my leadership since working with him, and I'm a lot happier and more confident."
"I will always remember Greg's coaching as a pivotal turning point in my career. After just two sessions, I noticed a remarkable improvement. Thanks to Greg's guidance, I gained the executive visibility I needed to step into a key leadership role. Most importantly, he helped me have more fun at work."
I partner with founders, executives, and leaders from seed stage to Fortune 500 companies. My clients include Google, Uber, Amazon, Adobe, Dropbox, Atlassian, and fast-growing startups and scale-ups.
Leaders often seek one-on-one coaching when they're stepping into bigger roles, when growth outpaces their capabilities, or when the complexity of their challenges demands a new approach.
Every coaching relationship is unique, but common themes include:
All sessions are remote via video. In our first few sessions, we'll establish your goals and create context for our work together.
Most clients work with me for 6 to 12+ months to shift mindsets, build new habits, and create lasting change. That said, many clients notice meaningful shifts within the first few sessions.
I'm available asynchronously via email or text between sessions when you need a quick perspective or sounding board.
Everything we discuss is completely confidential. This is your safe space to explore challenges, fears, and aspirations without judgment.
My work is grounded in a rare combination of deep operational experience, a Wharton MBA, and certified coach training. I've sat in your seat as a 3x Chief Product Officer, and navigated many of the challenges you're facing.
I ask questions that pierce through the noise and reveal what's actually driving your decisions, including the patterns, assumptions, and blind spots you can't see on your own.
We explore what's actually stopping you. We examine what's driven your success so far, then surface the unconscious habits and beliefs that might now be holding you back. Often it is the very strengths that got you here—perfectionism, self-reliance, always having the answer—that now limit you.
We focus on mindset shifts and practical action, addressing mind and body, professional and personal. You'll soften knee-jerk reactions, strengthen your capacity for steady leadership, and make decisions from clarity rather than urgency or fear.
Clients describe the work as energizing and clarifying, like finally having a trusted partner who's been where you are and knows how to help you grow through it.
Most coaching engagements are company-sponsored as a strategic leadership development investment, which is one of the highest-ROI ways to accelerate executive performance and reduce costly mistakes. Some leaders choose to self-fund. I can help make the business case to your company if needed. Let's discuss what makes sense for your situation during our discovery call.
Unlike advising or consulting, where an expert tells you what to do, coaching partners with you to unlock your own wisdom and potential.
Unlike therapy, which focuses on healing past wounds, coaching is future-focused and action-oriented.
As a Head of Product told me: "Greg changed my view of coaching. He doesn't just try to be your path to nirvana—he helps you be a stronger leader and stay sane at the same time."
Unlike talking to industry peers, colleagues or friends, I bring neutral expertise without agenda or judgment. This creates a rare space for complete honesty and clarity.
Most clients work with me for 6 to 12+ months to shift mindsets, build new habits, and create lasting change. Real transformation takes time. You're building new neural pathways, shifting ingrained habits, and evolving how you show up as a leader.
That said, many clients notice meaningful shifts within the first few sessions. The work compounds over time.
Executive coaching delivers measurable ROI through:
Most clients have their coaching sponsored by their company as a professional development investment, similar to executive education programs. I can help make the case to your manager, HR, or CEO. Some leaders self-fund.
Not every coach-client pairing clicks, and that's okay. We start with a discovery call to see if there's mutual fit and chemistry.
I typically work with product / engineering leaders and adjacent roles. My clients are at seed stage+ startups, scale-ups, and established companies. They're ambitious and successful but know they can make a bigger impact and achieve more.
I've coached leaders across:
We might dive deep into a specific challenge you're facing, work through a difficult decision, prepare for a crucial conversation, or explore ongoing patterns in your leadership that aren't serving you.
I'll ask powerful questions, challenge your thinking when appropriate, perhaps offer perspective from my experience, and help you land on clear next steps. You'll leave with insights and action items.
Absolutely. Everything we discuss is completely confidential. Even if your company is paying for coaching.
I offer a complimentary discovery call where we'll discuss your current challenges and goals, explore how coaching could support you, and determine if we're the right match.
Let's Talk